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Use caseUC0020

Draft a store promotion's sales lift from comparable past promotions

Every planned promotion needs a sales lift estimate, and the only evidence is past promotions that were truly alike. This app checks each past promotion in the category against your rule and works out the lift from the matches alone.

For the demand plannerCross-domain · Retail

Why it matters

Today's manual process, and the same job with the app

A demand planner at a retail chain, estimating a promotion's sales lift before it goes on the calendar.

✕Today's manual process

1Pull past promotions in the category from memory or a spreadsheet filter.
2Judge which ones are alike on offer, price, ad spot and season, all at once.
3Average their lift in a spreadsheet and write the estimate up for review.
4One wrong match skews the published lift, and nothing on the page shows it.
Every past promotion judged by a planner

✓With the app

1Every past promotion in the category is lined up against the planned one.
2Each one gets a verdict: comparable, not comparable or unsure, against your written rule.
3The lift is worked out from the comparable ones only, with a range and a confidence.
4Unsure ones are set aside for a person, and fewer than two matches means no number.
Planners review the draft and the unsure ones

See it work

One real case, read by the app, step by step

A planned beverage promotion, buy one get one and advertised by email only, timed for spring.

Draft a store promotion's sales lift from comparable past promotionsReference appBuilt to be shaped to your process
  1. 1The planned promotion beverages, buy one get one, before the check runs.
  2. 2What it's compared against every past beverage promotion, before any verdict.
  3. 3The proof one true match: mechanic, price, placement and season all agree.
  4. 4What does not count a mismatch ruled out, with the app's own reason why.
  5. 5The outcome a lift drafted from the matches alone, with its range and confidence.

For engineers

How it is built, and how we measured it

All fourteen steps of the build are written up, from the business case to running it in your own environment.

Kit overview →
94.7%of counted past promotions truly comparablemeasured in 06 Evals →
72%of truly comparable past promotions foundmeasured in 06 Evals →
2 of 360planned-to-past pairs wrongly counted as comparablemeasured in 01 Business case →
0.07¢estimated cost to check one promotionmeasured in 07 Unit cost →

The build, step by step

14 steps

06 Evals · the graders

Make it yours

What you see is a reference app. We shape it to how you work.

Every part of it is built to change, and none of it means starting over.

Your rulesWhat makes two promotions comparable: which offers, prices, ad spots and seasons count as close.
Your recordsYour own promotion history, and the sales lift each promotion actually delivered.
Your systemsPlanned promotions read from your calendar, drafts sent back to your planning tool.
Your screensThe fields, names and layout your planners and category managers already use.

Want this for your team?

Talk to us

We can run this on your own promotion history, with your own matching rules, inside your environment.

Talk to us →
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