Why it matters
Today's manual process, and the same job with the app
A customer records team at an insurer, cleaning a policyholder list that people typed in over the years.
✕Today's manual process
✓With the app
See it work
Two real pairs of customer records, compared field by field
Nadia Blackwood is on the list twice: once at 91 Moorgate Rd, once at 91 Moorgate Road, with two different emails.





- 1The two records one customer entered twice, with the same name and birth date.
- 2Rd and Road the app counts the two addresses as the same.
- 3The emails spelled differently, and still scored 92% alike.
- 4Twins, not one customer one letter apart in the name, same birth date and address.
- 5Close on every field the emails are 96% alike too. Twins like these still need a person's check.
For engineers
How it is built, and how we measured it
All fourteen steps of the build are written up, from the business case to running it in your own environment.
The build, step by step
14 steps06 Evals · the graders
Make it yours
What you see is a reference app. We shape it to how you work.
Every part of it is built to change, and none of it means starting over.
Want this for your team?
Talk to us
We can run this on your own customer list, with your own merge rules, inside your environment.
Talk to us →


