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Use caseUC0223

Catch banned language in a property listing

A piece of copy can break a rule in words no checklist has ever seen, or use a watched word in a way that is completely fine. This app reads the whole piece, names the exact rule it breaks, and quotes the exact words.

For the copy screenerCross-domain · Real Estate & Property

Why it matters

Today's manual process, and the same job with the app

A copy screener at a property or rental business, checking each piece before it is published.

✕Today's manual process

1Read every piece against eight rules, holding all of them in your head at once.
2Decide if a watched word is being used the way the rulebook actually allows.
3Quote the exact words back to the writer, character for character.
4Miss one and a piece that breaks a rule goes out anyway.
Every piece read from memory

✓With the app

1Every piece is read against the same eight rules, every time, in seconds.
2A watched word is checked against the rulebook's own permitted examples before anything is flagged.
3The exact words are quoted straight out of the piece, never paraphrased.
4Nothing that breaks a rule slipped through clean, on this measured set.
Every piece checked against the rulebook

See it work

One real case: what the app reads, step by step

A Pike Street listing says the stairs aren't for the elderly, and the app cites the exact words.

Catch banned language in a property listingReference appBuilt to be shaped to your process
  1. 1The copy that came in A property listing, before anything is judged.
  2. 2The rule it could trip PL-05: age of the occupant, straight from the rulebook.
  3. 3The app's own call It quotes the exact words and names the rule they break.
  4. 4The proof it cites The exact quote, and why it breaks the rule.
  5. 5The outcome One rule broken, one verdict: BLOCK.

For engineers

How it is built, and how we measured it

All fourteen steps of the build are written up, from the business case to running it in your own environment.

Kit overview →
51 of 60pieces fully right, verdict and quotesmeasured in 06 Evals →
0 of 30rule-breaking pieces sent out cleanmeasured in 06 Evals →
26 of 40quotes worded exactly like the rulebookmeasured in 06 Evals →
1.0¢to screen one piece of copymeasured in 07 Unit cost →

The build, step by step

14 steps

Make it yours

What you see is a reference app. We shape it to how you work.

Every part of it is built to change, and none of it means starting over.

Your rulesYour own rulebook, your own severities, and what counts as a permitted use.
Your recordsYour own copy, from your own listings, adverts, emails or window cards.
Your systemsReads from wherever your copy is drafted; a screening record goes straight back to the writer.
Your screensThe fields, wording and layout your own screening desk already uses.

Want this for your team?

Talk to us

We can run this on your own outbound copy, with your own rulebook, inside your environment.

Talk to us →
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